Disruption Branding

OVERVIEW

Disrupt or be disrupted.

Every industry is being disrupted – and big brands are losing their market share because they’re failing to capture attention or are losing relevance. To survive and thrive in the age of disruption, you need a new approach, a new mindset and a new way of doing things. This workshop equips you with the expertise to brand in an age of disruption and learn the latest strategies to innovate constantly and proactively. Go beyond regular marketing and deliver positive, impactful brand experiences that are relevant and connect with your changing audiences.

OBJECTIVES

Learn what market trends are upcoming and use that knowledge to your advantage
Step into the world of disruptive branding and learn what leader brands are doing
Infuse intentional disruption into your brand strategy
Anticipate disruptions and trends so your brand can thrive and survive
Constantly reinvent, stay relevant and remain on the radar of your audience
Deliver memorable experiences for your audience as they journey into the future

WHO SHOULD ATTEND?

This workshop will be valuable for marketing and brand executives, entrepreneurs and business leaders who wish to disrupt their industries and gain the edge in their industry.

WHAT YOU WILL LEARN

Envision the future state of tomorrow and pour that vision into your branding
Determine how disruption aligns with your non-negotiable brand values
Properly re-sharpen your purpose and adapt to the changed environment if necessary
Communicate why your brand exists and the positive contributions it makes to the world
Build company culture standards and business processes that drive innovation
Assess the change across distribution model, packaging, price point and beyond
Attract talent interested in doing challenging work for a mission-driven, scaling brand
Become a trailblazer and elevate your legacy
Use your ‘True North’ to guide you to articulate your vision for the future

HOW IT WILL HELP YOU

Identify emerging opportunities, where you want to go and what success will look like
Customize strategy for your specific evolution point, opportunities and challenges
Clarify the value you provide and connect it with the value your audience is looking for
Prioritize marketing opportunities to optimally focus your energy and budget
Bring it all together into a road map with 30, 60, and 90-day action plans
Execute your road map effectively, filling in gaps in expertise, information or training

Each workshop includes a dedicated facilitator, in-session exercises and worksheets, post-session summaries and action plan and learning retention tools.